May 13, 2012 User Experience (UX) is a term used to describe a user's overall satisfaction level when using your product or system.  Simply put, if it's a good experience, they're happy.  If it's a bad experience, your customers don’t come back. Establishing great UX design is a combination of well thought out considerations with regards to visual design, information architecture, structuring, labeling, and visitor identification. This is why we incorporate research and planning time with custom web design Read more [...]

May 4, 2012

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April 22, 2012 SEANC (State Employees Association of North Carolina), has selected Synchronicity Web Designs to redesign their current website and CMS management tool. With more than 55,000 members, SEANC is the South’s leading state employees’ association. They work to gain respect in the legislature for hardworking state employees and valuable retirees who dedicated their careers to state service. The redesigned web site will feature a fresh visual and informational design, as well as custom tools Read more [...]

April 8, 2012 The experts at Synchronicity Web Designs are proud to announce our expansion of online services we offer our clients. We have recently developed new SEO Service Packages that streamline choices and make deciding on the right option for your business goals easy. We have long offered SEO to existing clients with great success, but have constant requests for a more comprehensive approach as well as pricing. We decided it was high time to answer the call! The Synchronicity team takes great pride in Read more [...]

March 12, 2012 by Jennifer Hodge Search engine optimization (SEO) - is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results. - Wikipedia Huh? In laymen's terms, SEO is about finding out what people look for when they search for businesses, services or products like yours and then optimizing your site ( think content, coding, blog fodder ) to match those terms or keyword phrases. This goes hand in hand with having high usability via design Read more [...]

March 3, 2012 After 13 years of being in the web development business, we've successfully completed hundreds of projects . Most of our clients continue to be regular customers for many years. In fact, we still have our very first customer as a client. And many of our projects come via referrals from other clients. Now I don't proclaim to be an expert on customer service. I've never written a book on the subject nor do I give teach classes on service etiquette. However I do know that whatever our team is doing Read more [...]

December 19, 2011 It's not coming, it's here. Smartphones are everywhere. If you have a website it's critical for you to have some type of mobile-friendly version in place for your mobile visitors. Depending upon your industry, a mobile version can be as simple as one page of contact information up to a complete mobile website with products, images, and ecommerce. For example, our blog uses a text-only mobile theme to allow visitors to easily read and search our posts. However our corporate website (see Read more [...]

November 19, 2011 First off, this is NOT a sales pitch. This article  is based upon facts and reality. The Internet is growing at an amazing pace.  And developing  just as rapidly are both web design and online marketing techniques. What was hip and current a few years ago could be quite outdated today. If you depend greatly on your web site as a tool to bring you business, market your brand, or inform your clients and customers, than this post is directed towards you. So here we go: 1. Search Engine Read more [...]

November 2, 2011 "Hello Mr. Smith? How are you today? My name is Sam Jones and I believe this will interest you also. We are giving a special..." Blah, blah, blah. The days of knocking on a potential customer's door to sell them a product is quickly going the way of the dinosaur. Cold-calling, print advertising, telemarketing, and tv advertisements are all intrusive and poorly targeted. This traditional sales model is often called "outbound marketing". It focuses on finding customers by any means possible. In Read more [...]

October 29, 2011 Over the last 10 months, Google has rolled out an updated algorithm that has been dubbed Panda or Farmer by the SEO community. In simple terms, the update was intended to help weed out spam or weak web sites and help Google searches to produce better, more qualified web site results. Matt Cutt's Google head of spam, explained it like this: "This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that Read more [...]